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My leadership style
Great creative teams thrive when expectations are clear and people feel safe to speak up.
I prioritise building genuine relationships so people feel comfortable being themselves, raising issues early and challenging ideas when needed. That balance of trust and accountability creates stronger work.
I’ve led teams across countries, disciplines and different ways of thinking and consistently see how much better the outcomes are when diverse perspectives are actively valued.
Good energy creates good ideas.
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MY DIFFERENCE
My background in design means I understand how creative work actually gets made. I bring that perspective into leadership, building the systems that allow teams to deliver consistently strong work at scale.
This allows me to connect brand, product and leadership conversations, while keeping creative execution grounded in reality.
10
Years experience across brand and UX teams
9
People in my global creative team
6
Awards for AI innovation
5
Point brand awareness lift in 8 months
"Holly is a rare combination of strategic brand leader, hands‑on executor, and commercial operator. At Prezzee, she delivered global brand and digital transformations that drove triple‑digit organic growth, higher conversion, and profitable sales, while mentoring and scaling a global high‑performing creative team of nine."
"Holly is an incredible brand leader. She's creative through to her soul and leads our team so that we genuinely push the brand forward.
She leads with clarity and strategy. Under her direction, our team stays on track to a strong creative vision while never losing sight of business goals. She juggles a large team and still manages to give every one of us her time, feedback and direction.
She's evolved our brand in such a dramatic way it has genuinely shifted the way the business operates. She is always thinking of ways to better our work and better the brand. Her strong background and knowledge in design and UX means she's able to think about our brand holistically.
Holly is the kind of leader who makes you want to do your best work. She gives everything to this business, and you feel it. Genuinely one of the best people I've worked with."
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“Holly has demonstrated her leadership and talent by considerably uplifting the customer experience across Prezzee's Consumer and Business products.”
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"Holly's leadership is truly remarkable. As the senior UX designer on her team, I have had the privilege of witnessing firsthand the impact of her guidance and expertise. She fosters a collaborative environment where everyone's ideas are valued, leading to a sense of empowerment and creativity among the team."
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